AI press release polisher
What the AI press release polisher does
A press release has a specific job and a specific structure: lead with the news, back it with detail, and get out before it turns into marketing copy. This tool takes a release a model drafted, or one that reads like it did, and tightens it into that shape.
It runs on our AI server, since a real rewrite needs a language model behind it. You get 5 free runs every rolling 24 hours, no account and no signup, and the allowance refills on its own a day after each run.
The tells
What flags a press release as padded or AI-drafted
Journalists and editors read a lot of these, and the tells below are the reason most releases get skimmed for thirty seconds and set aside.
- "Is pleased to announce"
- An opener that delays the actual news by a full clause, in a format that's supposed to lead with the news itself.
- The quote that says nothing
- "We're thrilled about this milestone" attributed to an executive, adding a name to the release without adding a single fact.
- The buried lede
- The news itself, the who, what and when, showing up in paragraph three instead of sentence one, the opposite of the inverted pyramid the format is built on.
- Boilerplate creep
- The standard company-description paragraph growing to do work it was never meant to, padding out a release that's thin on actual news.
How it works
How to polish a press release in three steps
Paste, run, copy. Nothing to configure first.
- Step 1
- Paste your draft, dateline and boilerplate included if you've already written them.
- Step 2
- Press Polish. Your text is sent to our AI server and comes back rewritten in a few seconds.
- Step 3
- Check the actual news is in the first sentence, then copy it out. Your remaining runs for the next 24 hours show on the button.
Why it matters
What a buried lede actually costs a release
An editor deciding whether to cover a release reads the first sentence and decides in seconds. If the news is in paragraph three, most readers never get there, and the release gets treated as marketing material rather than news.
A meaningless quote does similar damage in miniature: it signals that the release is more concerned with appearing complete than with saying anything, which makes a reader skeptical of the parts of the release that actually matter.
The mechanism
Why AI-drafted press releases default to padding
A model trained on a large volume of press releases learns the shape of the format, the opener, the quote, the boilerplate, without necessarily learning which parts should carry weight and which are structural filler. It reproduces every section faithfully, whether or not there's real news to fill it.
Scope
What the polisher changes, and what it leaves alone
It moves the actual news to the first sentence, tightens or flags a quote that says nothing, and cuts phrasing like "is pleased to announce" that delays the point. It keeps the standard press release structure, dateline, quote, boilerplate, intact.
It doesn't invent a fact, a figure or a quote you didn't provide. If a quote is empty because there's genuinely nothing behind it yet, that's for you to fix with an actual statement. Read the result before you send it out.
Straight answer
Does this guarantee media coverage?
No, and no tool honestly can. Coverage depends on whether the news is actually newsworthy, timing, and an editor's own judgment, none of which a rewrite controls.
What it does reliably is stop the release reading like every other release in an editor's inbox. That's a real improvement in whether it gets a first read, not a promise about coverage.
In practice
Who uses the AI press release polisher, and when
Small companies and founders writing their own press releases without a dedicated PR team, who used a model to get a first draft out fast but need it to read like actual news. Communications staff cleaning up a release before it goes to a wire service.
It's also useful for a release with real news buried under too much scene-setting, where a tighter version would land better with the same facts.