Press release polisher
What the ChatGPT press release polisher does
Paste in a press release ChatGPT drafted, lede, quote, boilerplate and all, and this tool rewrites the phrasing so it reads like a release a trade reporter would actually take seriously, rather than one built from hype adjectives and a formulaic executive quote. Every fact, figure, name and date in the release stays exactly as you supplied it.
It runs on our AI server rather than in your browser, since a rewrite like this needs a language model of its own. You get 5 free runs every rolling 24 hours, no account and no signup needed.
The tell
Why ChatGPT press releases sound like ChatGPT press releases
A reporter who opens a lot of inbox pitches recognises this shape within the first line.
- Hype adjectives
- "Game-changing", "industry-leading", "cutting-edge" stacked into the lede, doing the work a specific fact should be doing instead.
- The stock excited-to-announce quote
- "We are thrilled to announce..." attributed to an executive, in a voice that sounds identical across a hundred different companies.
- Tricolon adjective stacking
- "Fast, reliable and scalable" dressing up a claim as a conclusion instead of stating what actually changed.
- A boilerplate that oversells
- Company boilerplate padded with the same hype language as the lede, when boilerplate is supposed to be a plain factual paragraph.
- A closing recap
- A final paragraph restating the announcement, adding length without giving an editor anything new to cut.
How it works
How to polish a ChatGPT press release in three steps
Paste, run, copy. Nothing to configure first.
- Step 1
- Paste the full release, including the dateline, quote and boilerplate paragraph.
- Step 2
- Press Polish. The text goes to our AI server, gets rewritten, and comes back in a few seconds.
- Step 3
- Read the result against the original and verify every fact, figure and quote is unchanged before it goes out. Your remaining runs for the next 24 hours show on the button.
What changes
What the polisher changes, and what it leaves alone
The rewrite goes after the hype directly: it drops stacked adjectives, rewrites the executive quote so it sounds like something a person actually said, breaks up tricolon claims, and cuts the closing recap most releases don't need.
It doesn't verify, add, or check a single fact, figure, date, name or claim in your release. That responsibility stays entirely with you and whoever approved the release before it went to this tool.
The format
Why press release convention exists in the first place
A press release has a fixed shape for a reason: a dateline that anchors it in time and place, a lede that answers what happened in one sentence, a quote that gives an editor something citable, and boilerplate that explains who the company is without repeating the news. An editor scanning a crowded inbox uses that shape to decide what's worth a second look in seconds.
Hype language crowds out the shape rather than filling it. An adjective-heavy lede takes longer to say less than a plain factual one, and a reporter notices the difference immediately.
Straight answer
Does this verify my facts or guarantee coverage?
No, on both counts. This tool rewrites the wording you give it. It has no way to check whether a figure is accurate, whether a quote is real, or whether a claim about your product or company is true. That verification is entirely on you before the release goes anywhere.
It also can't promise a reporter picks up the story. What it reliably does is remove the hype language that makes a release read like every other release in an inbox, which is a real improvement on its own, separate from whether the news itself gets covered.
In practice
Who uses the ChatGPT press release polisher, and when
Startup founders and small comms teams who used ChatGPT to get a first draft out fast and need it to read like something a trade publication would actually consider.
PR freelancers cleaning up a client's AI-assisted draft before it goes to a distribution service. Anyone who has read their own ChatGPT-drafted release back and noticed it sounds like a template with their company's name dropped in reaches for this the same way, a pass before sending, not a substitute for fact-checking.
Before you send it
What to check before a press release goes out
A polished release is a step forward, not a final one, and every one of these is on you to confirm, not this tool.
- Every figure is accurate
- Revenue numbers, dates, percentages and counts should be verified against your own records before release.
- The quote is real or approved
- Confirm the executive named actually said or signed off on the words attributed to them.
- Company and product claims are true
- Nothing in the release should overstate what the product does or the company has achieved.
- Boilerplate matches your current company description
- Employee counts, founding dates and mission language drift out of date fast.