Press release polisher
What the Claude press release polisher does
Paste in a press release Claude drafted, lede, quote, boilerplate and all, and this tool rewrites the phrasing so the lede lands with the confidence a news announcement needs, instead of the hedged, over-explained register Claude often defaults to. Every fact, figure, name and date in the release stays exactly as you supplied it.
It runs on our AI server rather than in your browser, since a rewrite like this needs a language model of its own. You get 5 free runs every rolling 24 hours, no account and no signup needed.
The tell
Why Claude press releases sound like Claude wrote them
Claude's caution shows up differently in a press release than ChatGPT's hype does, and it's just as recognisable to an editor.
- A hedged lede
- "This may help improve" or "could potentially reduce" opening a release that needs to state plainly what happened.
- A quote that reads over-considered
- An executive quote carrying qualifiers and caveats no one actually speaks in, softened past the point of sounding like a real person.
- Over-explained boilerplate
- A company description that reads like an essay on context, when boilerplate is meant to be two or three plain factual sentences.
- Heavy subordinate clauses
- A lede sentence carrying two or three qualifying clauses instead of stating the news directly.
- Balanced framing where none is needed
- Acknowledging a limitation or caveat in the lede itself, a place where a release is supposed to lead with the news, not the nuance.
How it works
How to polish a Claude press release in three steps
Paste, run, copy. Nothing to configure first.
- Step 1
- Paste the full release, including the dateline, quote and boilerplate paragraph.
- Step 2
- Press Polish. The text goes to our AI server, gets rewritten, and comes back in a few seconds.
- Step 3
- Read the result against the original and verify every fact, figure and quote is unchanged before it goes out. Your remaining runs for the next 24 hours show on the button.
What changes
What the polisher changes, and what it leaves alone
The rewrite goes after the hedging directly: it turns a softened lede into a direct one, rewrites a quote so it sounds like something a person actually said out loud, trims boilerplate back to the plain factual paragraph it's meant to be, and untangles subordinate clauses into shorter, sharper sentences.
It doesn't verify, add, or check a single fact, figure, date, name or claim in your release. That responsibility stays entirely with you and whoever approved the release before it went to this tool.
The format
Why a press release needs a confident lede
A press release has one job in its first sentence: tell a reporter what happened, plainly. An editor scanning a crowded inbox decides in seconds whether the news is worth a second look, and a lede that hedges or qualifies before stating the news reads as less newsworthy than one that doesn't, even when the underlying announcement is identical.
Caution belongs in fact-checking, not in the lede. A release can be accurate and confident at the same time; those aren't in tension.
Straight answer
Does this verify my facts or guarantee coverage?
No, on both counts. This tool rewrites the wording you give it. It has no way to check whether a figure is accurate, whether a quote is real, or whether a claim about your product or company is true. That verification is entirely on you before the release goes anywhere.
It also can't promise a reporter picks up the story. What it reliably does is turn a hedged announcement into a confident one at the accuracy level your actual facts support, which is a real improvement separate from whether the story gets covered.
In practice
Who uses the Claude press release polisher, and when
Startup founders and small comms teams who used Claude to get a careful, well-reasoned first draft and need the lede to actually lead instead of qualify.
PR freelancers cleaning up a client's AI-assisted draft before it goes to a distribution service. Anyone who has read their own Claude-drafted release back and noticed the news doesn't arrive until the third sentence reaches for this the same way, a pass before sending, not a substitute for fact-checking.
Before you send it
What to check before a press release goes out
A polished release is a step forward, not a final one, and every one of these is on you to confirm, not this tool.
- Every figure is accurate
- Revenue numbers, dates, percentages and counts should be verified against your own records before release.
- The quote is real or approved
- Confirm the executive named actually said or signed off on the words attributed to them.
- Confidence matches the facts
- If the rewrite made a claim sound more certain than your facts support, dial it back to match.
- Boilerplate matches your current company description
- Employee counts, founding dates and mission language drift out of date fast.