The tool
What the Gemini press release polisher does
You paste a press release you have already written, say what needs work, and get a tightened version back. It sharpens the lead, cuts the padding, fixes flabby sentences and applies whatever convention you ask it to apply.
It is a polisher, not a generator, and that distinction is the point. Most AI press release tools on this search take a short brief and write the release for you, filling in the connective tissue as they go. This one starts from your draft and is instructed to preserve the facts in it, which is the safer arrangement when the document is going to journalists.
The line it will not cross
It will not invent a quote or a number
A generated press release has to produce a quote from your chief executive, and if you did not supply one, it will write one. That is a fabricated statement attributed to a named person in a document sent to the press.
This route works the other way. The engine is instructed to preserve the original meaning and the factual claims in the text you supply, which means it is working with what you gave it rather than filling gaps. If your draft has no quote, the polish will not manufacture one.
That is not a guarantee, and you should still read the output. QuillBot's own press release generator page gives the right advice for any tool in this category: proofread and fact-check the result before it goes anywhere.
How to
How to polish a press release with Gemini in three steps
One release fits comfortably in one run, which is unusual for a tool of this kind and makes the process simple.
- Step 1. Paste the whole release
- PR Newswire and Fit Small Business both put a press release at 300 to 500 words, which is roughly 1,800 to 3,200 characters. The box takes 12,000, so the entire document goes in at once and the polish sees the lead, the body and the boilerplate together.
- Step 2. Name the convention you want applied
- The instruction field takes 300 characters. Apply AP style to numbers and titles. Or: tighten the lead so it answers who, what, where, when and why in the first paragraph. Or: cut it to 400 words without losing the quote.
- Step 3. Check the dateline and the figures yourself
- Nothing here validates AP style, so read the output against the rules in the next two sections. Then add the layout, which the tool does not produce. You get 5 runs per rolling 24 hours.
The rules
The AP style rules a press release is judged by
The AI tools on this search do not cover these. QuillBot's press release generator page does not mention AP style, datelines or boilerplate anywhere. The distributors do, and their rules are specific enough to check by eye.
- Numbers
- PR Newswire: spell out one through nine, use numerals for 10 and above. Always numerals for ages, percentages, temperatures, times, dates, monetary amounts and sports scores.
- No Oxford comma
- AP drops the final comma in a series. PR Newswire's example is keynote speeches, panel discussions and networking opportunities.
- Titles
- Capitalise a formal title before a name, lowercase it after a name or standing alone. So Chief Executive Jane Doe, but Jane Doe, chief executive.
- Attribution
- Full name and title on first reference, surname only afterwards. Keep periods and commas inside the quotation marks.
- Length
- PR Newswire puts the release at 300 to 500 words, the headline under 100 characters where possible, and the boilerplate at 100 words or less, placed before the media contact.
The detail editors check first
How a press release dateline is formatted
The dateline is the city, the state where one is needed, and the date, followed by an em dash before the body begins. eReleases gives worked examples including NEW YORK, N.Y. (Oct. 15, 2025, 10 a.m. ET) and AUSTIN, Texas (June 3, 2025).
Two rules catch people out. Thirty major United States cities stand alone with no state attached, which is why you see CHICAGO rather than CHICAGO, Ill. And eight states are never abbreviated at all under AP style: Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah. Forty-seven international cities need no country name either.
The date itself takes no ordinal suffix, so June 3 rather than June 3rd, uses a four-digit year, and never says yesterday or last week. Check this line yourself, because the polish does not validate it.
The shape
What a press release has to contain
Fit Small Business sets out the standard arrangement. A header carrying the logo top centre, the release timing on the left as either FOR IMMEDIATE RELEASE or an embargo line with the date and time, and the contact details on the right.
Then the headline in title case, the dateline, and a first paragraph that answers who, what, where, when and why. The body runs in descending order of importance, paragraphs kept under five lines, active voice, third person, quotes in double quotation marks. It closes with a one-paragraph About section and three centred hash signs as the end marker.
The polish works on the words. The logo, the alignment and the end marker are layout, and this tool returns plain text, so those are yours to add after.
The blunt question
Will a polished press release get picked up?
No tool can promise that and we will not imply it. Coverage depends on whether the news is worth reporting, who you sent it to and what else happened that day. A clean release removes a reason to bin it; it does not create a reason to run it.
What polishing genuinely does is remove friction. An editor reading fifty releases before lunch is looking for a reason to stop, and a buried lead, a wrong dateline or a headline that says nothing supplies one.
This tool also does not distribute anything. There is no wire submission, no media list and no publishing step. It edits text, and where the text goes afterwards is entirely up to you.
In practice
Who uses the Gemini press release polisher, and when
Small companies with no communications team, where the release is written by whoever has the most information and reads like an internal memo. Founders announcing a funding round. Agencies tightening a client draft that arrived overwritten.
Also anyone working to a house convention they do not know well. The AP rules above are not intuitive, and a polish asked to apply them catches the number-and-title mistakes that make a document look amateur.
The case where it helps least is when the news itself is thin. A polished release about nothing is still about nothing, and no amount of editing changes that.